With 125 years manufacturing carpet sweepers that were once a much-loved favourite in practically every British home, Ewbank have rejuvenated their range and now offer a diverse product portfolio to satisfy any cleaning requirement.
Prior to its acquisition by the Earlex Group in 2003, Ewbank had received little investment and was regarded at the time as a missed opportunity brand. Now, with a renewed focus on new product development, Ewbank have revitalised their established brand and introduced a more diverse product range into the market, spanning Manual Sweepers, Power Sweepers, Carpet Shampooers, Mops, Steam Cleaners and their latest innovation – the award winning Raycop, an anti-bacterial vacuum cleaner that uses UVC technology to kill 99.9% of bacteria and helps to eradicate dust mites.
The exciting, expanding range of products, combined with multiple TV advertising campaigns has grown consumer awareness of the brand. This success will assist in making Ewbank not only synonymous with carpet sweepers, but with the cleaning category in general.
“The Ewbank brand has always been associated with quality, high performance products at affordable prices. Our ongoing New Product Development Programme is designed to ensure that we continue to supply a range of cleaning products that complement one another in cleaning all around the home.”
Julian Baseley, Chairman
